Rural Landscape Insuring Success of Indian Insurance Sector

Released on: May 28, 2008, 11:40 pm

Press Release Author: Shushmul Maheshwari

Industry: Financial

Press Release Summary: Rural India is providing vast growth opportunities for
insurance players, provided they offer innovative, cost effective products and
improve distribution channels.

Press Release Body: The Indian insurance industry has been strongly growing for the
last few years, says RNCOS new report, “Emerging Rural Insurance Market in
India”, due to the introduction of innovative products, organized distribution
channels, rationalized sales system, and targeted marketing and campaigns.

The report also says that India has shown huge growth opportunities for the life
insurance industry due to fast growing economy and huge middle-class households.
Moreover, the Indian life insurance sector is at the nascent stage but has huge
growth potential. Besides this, the report also identifies that rising per capita
income, insurance awareness and growth in supply-side will help in increasing the
penetration of life insurance especially in rural areas where a major part of the
Indian population resides.

With the entry of private players in the insurance sector and imposition of rural
and social sector business obligation by IRDA, the Indian rural areas have seen the
launch of several individual and group insurance products by private players. These
insurance products feature low premium rates as well as low levels of coverage.
Apparently, the rural areas are still largely untapped, offering big growth
opportunities for insurers. But insurers have to develop strategies to capitalize on
the Indian rural region by focusing on consumer awareness, cost-effective
distribution channels, and affordable insurance products.

The growth opportunities in the Indian rural region for life insurance players are
just a section of “Emerging Rural Insurance Market in India”. Other than
this, the report also extensively analyzes the Indian insurance sector in relation
with Gross Domestic Product (GDP), Disposable Income, Lending by Financial
Institutions, and Non-life Insurance Premium. After thoroughly examining all the
segments of the insurance sector, the RNCOS report provides future forecast on
insurance premium, lending, disposable income etc to provide a leading edge to
client.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://rncos.com/Report/IM588.htm
Current Industry News: http://www.rncos.com/blog

Web Site: http://www.rncos.com

Contact Details: 29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
91-11-4214-1228
info@rncos.com

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